AR in Marketing: Easy Usecase for Newbies
Organizations and manufacturers rely on marketing and advertising to boost their customer base. The growth of mobile technology, social media networking, and the Internet has changed how marketers and consumers interact. Recently, the advent of augmented reality (AR) and virtual reality (VR) technologies has revolutionized the marketing sector.
For instance, research done by Markets and Markets shows that in 2017, AR marketing was valued at $4.21 billion and the figure is expected to hit $60.55 billion by the year 2023. This figure shows how popular and how well the organizations are willing to invest in marketing using AR technology.
Popcode and Augmented Reality in Promotional Video
I recently read an article by Choi et al. (2016) on new promotional video technique utilizing augmented reality and Popcode. The authors focus on how promotional marketing videos could be created using AR and Popcode. Popcode is described as a more advanced QR code because they work in the same manner. Popcode facilitates realistic experiences by applying AR into texts or bar codes read by the Popcode mobile application.
An example of more advanced and exciting technology as illustrated in the study by Choi et al. (2016) was developed by the University of Cambridge to demonstrate the efficiency of Popcode and AR. The Popcode mobile application enable users to scan the texts, and the AR provides more information about the scanned codes or texts. For instance, check this fascinating video demonstrating Popcode and AR at use.
The Choi et al. (2016) study further indicate how Pocode and augmented reality technologies are used in assembly instructions. The users can scan images or texts using Popcode app and the AR technology gives more information about the scanned product using virtual reality environment. For instance, Popcode and AR are used to describe to users a step-by-step method of assembling items. This application of AR demonstrates how efficient and useful the Popcode and AR technology is in marketing and creating brand awareness.
Further, the authors proposed a Popcode and Augmented Reality in Promotional Video (PARPV) system using Adobe After Effects application. The After Effects application is essential in that it helps the users create filters and layering scenes necessary for the development of virtual reality content.
This PARPV technology was proposed to aid in the creation of promotional videos using Popcode and AR. The PARPV system is an effective way of marketing because it offers an efficient delivery of messages and experiences in promotional videos. The reason behind its successes is that it utilizes zoom in and zoom out effects that enhance AR techniques and improves user experiences.
Benefits of AR in Marketing
AR technology in marketing is popular for many reasons. The first reason is that AR technology is immersive and highly interactive, which helps in improving consumer engagement. The use of head-mounted display allows the user to connect images with virtual images that would enable real-time interaction.
Also, AR technology, in essence, focuses on supplementing the real-world. This technology integrates real-world objects with virtual world objects. As a result, the AR users are capable of manipulating and working with the images in a 3D aspect that helps in creating brand awareness.
Consequently, the AR and interactive 3D technologies are used in training military, industrial processes, and enhancing the collaborative environment. AR technology is effectively used in marketing to educate users on how to operate an object because it offers more realistic scenarios than traditional marketing techniques.
Share with us how AR has helped you to market your products and the benefits enjoyed over the traditional marketing.