iUX aim is to create a new language for creators, like you, to help them hone their stories and narrations within immersive technologies.

We will learn how to shape the content, knowing the constraints of each newest tech and embracing these limits and making them work for our purposes and principally for our users.

Who Am I?

I’m an Italian psychologist who moved to London a long time ago.

I’ve been working in the entertainment industry since 2010, directing games, products and a big bunch of interactive and immersive experiences.