iUX Blog

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Hyperreality in Real-life, No Headsets Involved!

Introduction and hyperreality Technological change over the years has led to many unprecedented changes in society so much that most of our work and other activities through the interfaces of computers. The computing devices...

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Mixed Reality Applications in Urban Environment

Urban environments are extremely complicated areas because of the traffic, many buildings, and a large number of people. Such areas generate vast volumes of data that is difficult to use in information systems effectively....

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AR in Marketing: Easy Usecase for Newbies

Organizations and manufacturers rely on marketing and advertising to boost their customer base. The growth of mobile technology, social media networking, and the Internet has changed how marketers and consumers interact. Recently, the advent...

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Empathy & Embodiment in VR

Where do presence, flow, empathy, and embodiment merge? While I was looking for the relationships between user experience (UX) and the quality of the actual VR content to enhance the whole immersive feel, I...

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Blah Blah and Virtual Realities

Some months ago I had the chance to give a talk at the Central Saint Martins, in front of a bunch of clever students of different ages and skills. I was there to discuss a project I...